Strategic Brand Management

Course ID
STBM400
Department
Business
Level
Graduate
Instructor
Sherry Davis
Semester
Credit
3.000

Brand building is a very difficult task and hence it requires a strategic plan in advance. This is where Strategic brand management steps in. In this course, students will learn to take the brand equity of the company to new heights through sequential steps which add value to the brand and ultimately.

The PLP in Drafting Legislation, Regulation, and Policy has been offered by the Institute of Advanced Legal Studies with considerable success since 2004.