Meet Your Content Creator "ET" Dr. Eric Thomas

Motivational Speaker Course

Program Highlights
  •  16 Week Program
  •  Accredited
  • A course designed in consultation with the critically -acclaimed Dr. Eric Thomas
  •  Your Own Success Coach
  • Taught by an experience member of the Lakewood University faculty 
  •  Recorded lectures hosted by Dr. Eric Thomas
  •  Books Included in Tuition

Want to take a course designed in consultation with a highly-accalimed motivational speaker?  

In this course, you will learn how to become a motivational speaker. The Motivational Speaker Certificate Course has been developed to meet high academic standards, ensuring that as a graduate you can display with pride the Motivational Speaker Certificate from Lakewood University. 

This course was designed and includes content developed in consultation with Eric Thomas, Ph.D., and is currently taught by a highly qualified member of the university faculty.

Useful Links
Program Outcomes
Program Outline
What You Receive
Career Outlook
Program Cost
  • Plan and prepare speeches that inform, persuade or fulfill the needs of a special occasion
  • Select and develop topics for speeches
  • Use presentation aids to enhance your speeches
  • Outline your speeches in a logical and thorough fashion
  • Conduct meaningful research on a variety of topics
  • Analyze your audience and design speeches to reflect your analysis
  • Evaluate speeches based on a variety of verbal and non-verbal criteria
  • Listen effectively, regardless of your interest in the subject matter
  • Developing a marketing plan

This 600 clock hour program is designed to prepare you for an exciting career as a Motivational Speaker. All lectures are taught live by Dr. Eric Thomas, however they are all recorded for a later viewing.



Lesson 1

About the Course & Instructor Expectations

Selecting Speaking topics– What’s relevant? What interests you? What are you passionate about? Topics that you connect with on a visceral level are the ones you can best present.  

Lesson 2

Develop your area of expertise-Once you’ve settled on a field of interest, take the time to learn all there is to know about the subjects you’ve chosen. You don’t have to reinvent the wheel so, do your research thoroughly. 

Lesson 3

Create Speech Titles-What catches your eye and grabs your attention? If a topic heading doesn’t make you take a second glance, your public won’t be interested either. Think about how news items are identified. Television and print news are good sources to determine how your speech titles can grab the public’s attention.

Lesson 4

Check out your competition-You want to become a motivational speaker because you’ve seen and heard others do it at a Masters’ level. Study them, don’t copy them. Learn how they do what they do and why they do it the way they do.

Lesson 5

Identify your benefits-Why should someone listen to what you have to say on any given topic? What level of mastery do you bring to the field? Of all the countless speakers on the scene, what are you bringing to the table that’s different?


Lesson 6

Know your target audience-Demographics are key. Knowing who you’re talking to, their interests like dislikes, who they are. Knowing these key elements is the most critical information you can have. 

Lesson 7

Speaking Skills– Seven critical points targeting Motivational speaking success- Purpose-Plan-Principles- Platform-Product-Price-Profit 

Lesson 8

Traits of a Good Speaker-Presentation, knowledgebase, familiarity with the audience. Each one of these elements must be mastered if you’re going to be a Good Public Speaker. 

Lesson 9

How to Improve your skills– Practice, practice, practice. We call it “getting your reps in.” Watch your tape, be critical of your performance. Allow others to critique you and never get comfortable. Stay in front of the crown to become accustomed to the feeling. Stay focused no matter what. If you can’t speak off the cuff, extemporaneously, don’t do it until you’re comfortable enough in your skillset to start branching out. Rome wasn’t built in a day, and neither will your motivational career. 


Lesson 10

Who hires speakers?-Corporations, Government/Military, Non-Profit organizations, Church and, faith-based organizations, Colleges, and Universities, Education centers(K-12) 

The key to success is learning yours and getting connected to it. 

Lesson 11

A Potential Employer’s Greatest Fear– What do you think that is? Not getting their money’s worth. Employers connect with you because they’re looking to increase their bottom line. The worst thing you can do is under-deliver and leave them the same way you found them. Make an impact that can be felt in the atmosphere and on the bottom line. 

Lesson 12

Producing demo material– Your introduction to a prospective employer is the first and only chance you have to make a lasting impression. Having a professional demo to present vs. one shot in your car, in the bathroom, or even in your bedroom mirror can be the difference between a paid engagement and a pass. 

Lesson 13

Preparing proposals & Rates of Pay– Pay scales are based on several factors. The most common is the market you’re seeking to enter, what it can support, your experience, the quality of your marketing materials, any expertise you have in the way of degrees, certificates or, recognized content you have created for the field, and finally, whether you are considered an authority in the field through television/radio appearances, authored material relevant to the field. Your proposal should take each of these points into consideration when approaching your client with your preferred rate of pay. 

Lesson 14

Types of Employers- Each category listed has a dedicated R&D team dedicated to finding ways to motivate their teams. Those R&D team members use every medium available to them to secure the appropriate individuals/organizations tasked with increasing productivity. The various avenues they pursue to fill these goals are your products, testimonials, recommendations, referrals, following up, social media, the work of your agent, or a speaker’s bureau. 

Lesson 15

Being Successful on the job- What else can I do?- Speak wherever and whenever you can.-Churches, synagogues, mosques, sporting events, schools, juvenile detention centers. Anywhere and everywhere. Don’t be afraid to speak for free. Establishing a name for yourself in this space is essential.  

Lesson 16

Sell Products– To sell products, you need to have a marketing plan in place that includes branding. Designing a logo that encapsulates everything, there is to know about who you are and what you do is the second most crucial focus point after skillset. 


Dr. Eric Thomas will deliver the keynote speech at your graduation. You can invite all of your friends and family to this online virtual graduation.


TECHNOLOGY REQUIREMENTS The following lists the minimum recommended hardware and software requirements a student will need to successfully access Lakewood College’s online academic programs: Audio: sound card and speakers or headphones for listening Internet connection: 56 Kbps for self-paced courses (caution: if the video is present, it may be poor at this speed) Screen resolution: at least 800 x 600 Internet browser: IE 7 or greater, Firefox 2 or greater, browser set to accept cookies and to show the newest version of a page Media Player such Windows Media Player, Camtasia, or Vidster (all of which can be downloaded for free at the respective websites). Pop-up blocker must be disabled **For optimal results the following is recommended: Internet connection: Cable modem, DSL or better (required for high-quality video) Screen resolution: 1024 x 768

State requirements

A career in this field may require you to meet certain licensing, training, and other requirements that can vary by vocation and state. You should check with your state, local government, and/or licensing board to find out which requirements may be applicable in your state. Click here for contact information on state licensing/regulatory boards and certain professional licensing information.

What You Receive

Lakewood University provides everything you need to become a successful public speaker. You will receive,

  • Comprehensive, best-selling textbooks & study guides
  • Career search & time management guides
  • Online exams
  • Instructor guidance and unlimited tutoring
  • Your own Student Success Coach!
  • Access to our online library
  • Networking with Lakewood’s active student and alumni social community


Career Outlook

Public relations specialists and public speaker create and maintain a favorable public image for the organization they represent and inspire others. The median annual wage for public relations specialists was $61,150 in May 2019. The employment of public relations specialists is projected to grow 7 percent from 2019 to 2029, faster than the average for all occupations. The need for organizations to maintain their public image will continue to drive employment growth. Candidates can expect strong competition for jobs at advertising and public relations firms and organizations with large media exposure.

Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Public Relations Specialists, at (visited December 24, 2020).

Program Cost
Payment PlanTotal TuitionEnroll
Pay in full
Payment in full: $11,400.00
Tuition: $11,400.00

Lakewood University provides all textbooks, study guides, supplemental materials, achievement exams, and instructional support at no cost to the student.

This is a 600 clock hour program with a tuition cost of $19 per clock hour (600 clock hours X $19.00 per clock hour = $11, 400.00 in tuition).

Administrative Fees (in addition to the tuition above)

Application Fee- $75 for degree programs; $0 for vocational programs

Registration Fee – $200 for degree programs; $125 for vocational programs

Library Fee – $100 per degree semester; $250 per vocational program term