Integrated Marketing Communication (IMC) refers to unifying the marketing communication elements into a brand identity. These elements remain consistent throughout all marketing channels to ensure a seamless marketing experience for customers. It further helps optimize an organization’s image and manage the relationship with different stakeholders.
IMC is a mixture of all kinds of traditional and modern marketing practices. It’s an integration of all marketing channels, including social media, advertisements, public relations, consumer/audience analytics, etc. This theory helps brand managers, social media marketers, marketing specialists, media professionals, etc., to deliver messages to a specific audience.
Careers in Integrated Marketing Communication
Integrated Marketing Communication (IMC) is growing in demand as companies rely more on data to make decisions. A bachelor’s or master’s degree in the field is enough to open up different career paths for the professional. The whole public and private sectors are filled with numerous career opportunities for IMC experts.
Here is the list of jobs that IMC professionals can get in the communication and marketing area.
Public Relations Director
The Director of Public Relations looks over internal communication of the organization along with devising strategies to improve the organization’s image in the eyes of the public, stakeholders, and consumers. They are the head of public relations staff, so their input is of great importance in handling communication projects. They directly talk to the upper-level management to discuss the outcomes of particular strategies or seek approval to implement them.
Social Media Marketer
A social media marketer handles the social media of the company and keep an eye on social media analytics as well. They develop social media calendars to post specific content on social media pages. They are an expert at understanding customer demand through social media channels and use this knowledge to propose an exceptional social media campaign for the company’s success. They directly communicate with customers by replying to comments, posting stories, handling negative criticism, etc. as well.
Digital Marketing Coordinator
A digital marketing coordinator is responsible for sourcing images and artwork, keeping an eye on campaign progress, taking care of digital marketing activities, and so on. They communicate with all other managers or coordinators in the digital marketing sector to come up with a marketing campaign or to improve communication and the image of the company throughout all channels. They directly look over the analytics data as well to see which campaigns did well and which one requires improvement.
Apply to Online Graduate Programs at Lakewood University
If you’re planning to get a degree in Integrated Marketing Communication (IMC), then Lakewood is the best option for you. You can get admission to different online graduate programs or online certificate programs at the university. We also offer a huge range of undergraduate certificate programs online for students.
The best thing about the university is that you can take classes or give exams online without coming to the university. It’s the perfect platform for students to continue their education and jobs at the same time.
Check out all courses online and apply now to your favorite one for early admission!
